Fit for Market (FFM+) Project

FFM+ project aims at providing support to the horticultural sector in member countries of the OACPS to mitigate the negative economic implications of the COVID-19 pandemic while at the same time seizing new market opportunities by embracing green, low-carbon and climate-resilient strategies through the development and adoption of relevant practices, skills, and technologies.

Through COLEAD, FFM+ support is tailored to facilitate the transition of ACP horticulture towards more sustainable food systems, addressing some of the priority areas identified in the Farm to Fork strategy of the European Green Deal.

The overall objective of the FFM+ programme is to contribute to poverty reduction and improved food security and nutrition by supporting the building of a fairer, safer and sustainable agri-food sector in member countries of the OACPS. Despite a disruptive landscape, the first specific objective is to support smallholders, farmer groups and MSMEs to maintain and improve access to national, regional and international horticultural markets while adapting to changes in the operating environment due to the COVID-19 pandemic.

Simultaneously, in accelerated changes and paradigm shifts, the second specific objective is to enable the horticultural sector’s smallholders, farmer groups, and MSMEs to seize new market opportunities by developing and adopting safe and sustainable practices, skills and technologies.

Project Location:  Nsokonezi Village, T/A Dzoole in Dowa and Chadza Village, T/A Chadza in Lilongwe District, Malawi.